I have a wealth of experience developing and executing social-first video formats, as well as a proven track record of delivering impressive audience growth for online channels.

Most recently, I successfully launched a cross-platform video strategy for History Hit, building our channels from the ground up. Within 18 months of joining, I’d gained the company a dedicated YouTube audience of 800k subscribers and a broader social network of 2 million followers. I know how to use audience analytics tools, viewing data and topical trends to drive engagement and create a sustainable output strategy.

The judges praised History Hit’s “seamless 360 degree” approach to covering content across platforms, saying “they are onto something and know what they stand for”.

Judges comments at the National Broadcast Awards 2023, where History Hit won Best Specialist Channel

As Senior Digital Producer at ITN Productions, I managed a suite of YouTube channels covering global news, showbiz and the Royal Family, growing our combined audience by 1.5 million subscribers. Not one but two of the channels I managed gained the coveted ‘Gold Play Button’ from YouTube for passing the one million subscriber mark.